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Product Management & Product Marketing

Establish market leadership and lower your cost of customer acquisition.

Typical Product Requirement Documents (PRD) specify the following:
Prioritized Customer Needs

What do customers need? What is the relative importance of these needs? Why?
What is the impact on a customer's top line and bottom line if these needs are fulfilled?

Quantified Customer Needs

What does your company need to deliver to your customers? What is your baseline offering? What is the next-best alternative?
How much more does your company need to deliver to get paid relative to your baseline?
What is the customer prepared to pay? Why?

Functional Requirements

What functions or features in your offering will deliver the quantified needs to your customers? Why?
What are the trade-offs among the functional requirements?

Offering Concept

How does your high value concept compare to a customer's next-best alternative? Does your concept fulfill the customer's needs? Why?
Is your high value concept a winning concept, in terms of value delivered to customers, as compared to the next-best alternative? Why?

Typical Market Requirements Documents (MRD) include, but are not limited to:
Market size estimation
Target segments and target customers
Competitive landscape
Product strategy, position, channels, road map, value proposition, and pricing
Product launch, communications and promotional plan
Want to develop sustained, long-term value? Hire VentureAide corporate strategy consulting services to help your company navigate critical choices and mobilize for change.
Get in touch today for a free, confidential consultation to discuss how to develop your product requirements and market requirements roadmaps and expand your market reach.
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